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Sylvester Jolly of Jolly Root & Culture Arts and Crafts displays his wares during last year's St. John Festival Food Fair at Franklin Powell Park in Cruz Bay, St. John.

Cruz Bay will come alive on Saturday when the 20th annual St. John Arts Festival kicks off with Caribbean food, arts, crafts, and music and dance performances.

The festival, set to run through Feb. 21, aims to shine a spotlight on the island’s culture, said founder and organizer Frank Langley.