Retooling itself for a new generation and a rapidly changing industry, the V.I. Lottery has set in motion an ambitious rebranding campaign to make participation — and winning — easier, faster and more fun.

Central to the campaign is the Lottery’s move toward Random Number Generation Origin technology, which aims to break the agency from its 83-year dependence on the traditional two globe machine for drawings.

— Contact A.J. Rao at 340-714-9104 or email