Viya announced Thursday that the company has hired a new Chief Executive Officer, Geraldine Pitt.

“I am thrilled to join a company that has such passionate employees, great technologies and a dedication to continuous improvement,” Pitt said in a news release. “Viya operates today on a strong foundation and I intend to build on that with a renewed focus on the needs of our customers. I am confident that doing so will allow us to expand our services, grow our business and meet the needs of the Virgin Islands like never before.”

Pitt’s most recent work in telecommunications was in St. Lucia as the CEO/Southern Cluster for Cable & Wireless Communications, where she led strategy and planning for the company’s Lime brand in Grenada, St. Lucia, St. Vincent and Dominica.

She also served as the general manager in St. Lucia, directing the company’s day-to-day operations on the island. Prior to that, she was the country manager for Digicel in St. Lucia, where she set strategic direction and oversaw all business operations. Her work for Digicel in St. Lucia also included serving as regional general manager and customer care director.

Pitt has spent the last year in management consultancy and human resource management with the government of Grenada, according to the news release.

“Geraldine is a highly experienced telecoms leader who truly understands the needs of consumers in his region,” Brad Martin, a member of Viya’s board of directors and ATN’s executive vice president of operations, said in a news release. “Having spent 13 years with two leading wireless companies in the Caribbean, she has both the experience to give our customers what they want and the vision to accelerate our business. Geraldine’s demonstrated commitment to listening to customers and improving their experience makes her a perfect choice to lead Viya forward.”

Pitt replaces outgoing CEO Alvaro Pilar, who served in that role for the last two years. Her effective start date at Viya is Nov. 5, according to the news release.

— Contact Suzanne Carlson at 340-714-9122 or email